- Of the Business
- Of the People
- Of the Brand
ROE
Return on equity shows the ability for effective capital allocation.
“Opportunity cost” benchmarking and reinvesting return
How profits are managed and whether new investments are more effective.
Cash flow capabilities
Cash is king, therefore liquidity creates versatility.
EBIT Margin
Net cash creation.
Easy to understand
Simple businesses with smart solutions.
Leadership philosophy
How the company wants to get things done.
Corporate culture
Roadmap of conducts that create value to the team and stakeholders.
Common sense
Critical thinking, optimism and pragmatism.
Strategy
The continuous creation of value through a promise and its story.
Scope & values
Clarity in what, where and why, influence is excercised.
